Blind Box Toys from China Enthral Admirers Worldwide

Labubus, originally children’s book characters, became well-known as collectables after Pop Mart transformed them into blind-box figurines. In terms of the current black market and the desire for these things, I can tell you as a collector that this trend is comparable to Pokemon.

I can identify with both because I collect Pokemon cards. In 2025, a Labubu doll and more Pop Mart pendants and Pokemon cards are likely to be the two most sought-after collection items. Both are identical, and none is available for purchase,” stated Pop Mart distributor Dean Pillay.

They literally disappear as soon as the next drop of Labubus arrives. According to Sheree Steenkamp, Brand and Project Manager at Nexus Media, “we currently have a waiting list, and we probably have about 300 people on that waiting list, so they’re probably not even going to hit the shelves.”

The obsession is fuelled by the excitement of the unknown. Even though Zaid Motala, a collector, has six Labubus, his heart still races every time he opens one.

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