Dr. Ignacio Bonasa: Redefining Leadership Through the Power of Emotion
From Finance to Human Transformation
Dr. Ignacio Bonasa’s journey is one of reinvention — from a high-ranking figure in the banking world to a global advocate for emotional leadership and conscious transformation. A Doctor in Leadership and Organizational Transformation, he has built an extraordinary path where art, empathy, and purpose merge into what he calls “projects with soul.”
Founder of Liderarte, and president of Turn the Table (Dale la Vuelta a la Tortilla) and the European Association of Organizations with Soul, Bonasa has devoted his life to creating initiatives that heal, connect, and elevate human potential. His projects — including RESETÉATE, BienestART, and the Parliament of Latin American Leaders — have evolved into global ecosystems that use emotion and creativity as forces for change.
“It wasn’t a leap; it was a calling,” he recalls. “I realized I could lead banks, but I wasn’t leading my own life.” That realization became the foundation of a new purpose — to help others lead with meaning, not just authority.
The Birth of Liderarte: Leading from the Inside Out
Bonasa’s professional success in banking once defined him, but he sensed a deeper void. “Power, recognition, stability — I had it all. But meaning was missing,” he reflects. Out of that emptiness came Liderarte, his signature initiative designed to awaken authentic leadership through emotional intelligence and creativity.
At the heart of his philosophy lies the 4A Model — Learning, Attitude, Soul, and Action. “Learning opens the door; attitude drives the path; soul gives meaning; and action creates transformation,” he explains. For Bonasa, leadership without emotional connection is hollow. “Art heals what logic cannot reach,” he says, describing how art became both his compass and his classroom.
RESETÉATE: The Art of Rebirth
Some of Bonasa’s most powerful ideas were born from personal struggle. “RESETÉATE was my way of saving myself,” he admits. Emerging from one of the darkest moments of his life, the program embodies the universal truth that everyone deserves a new beginning.
Through RESETÉATE, individuals are guided to transform their pain into strength — “to look at their wounds with tenderness, forgive themselves, and start again with gratitude.” As he describes it, “It’s not a product; it’s a rebirth.”
RESETÉATE became not only a methodology but a philosophy of healing — turning personal pain into what Bonasa calls “a vitamin for the soul.”
Turning Adversity into Purpose: The Global Reach of Turn the Table
Among all his creations, Turn the Table (Dale la Vuelta a la Tortilla) remains closest to his heart. “It turns adversity into opportunity, pain into purpose, and falls into strength,” he explains. What started as a deeply personal project has now become a movement that inspires thousands worldwide to rediscover resilience and hope.
“Every fall teaches us to rise differently,” says Bonasa. His movement embodies that belief — proof that even in moments of despair, transformation is possible when led by emotional awareness.
Humanizing the Corporate World
In the corporate landscape, Bonasa saw a paradox — organizations efficient in results but empty in spirit. “I saw too many companies that were emotionally sterile,” he says. That observation led to Organizations with Soul, a global initiative that champions empathy, beauty, and purpose within workplaces.
“People don’t burn out from working; they burn out from working without meaning,” he explains. Through this philosophy, Bonasa aims to restore heart into corporate culture — proving that productivity and purpose can coexist when organizations are built on human values.
BienestART: Creativity as Wellbeing
With BienestART, Bonasa blends creativity and wellbeing, showing that true wellness is not a destination but a byproduct of living in alignment. In his workshops and experiences, art becomes therapy, emotion turns into energy, and every movement becomes an expression of authenticity.
“Art is not decoration — it’s transformation,” he says. Through this initiative, Bonasa redefines wellbeing as an active, creative process that connects people with their emotional truth.
The Parliament of Latin American Leaders: A Human Vision of Power
Bonasa’s leadership extends far beyond Europe. With the creation of the Parliament of Latin American Leaders, he set out to redefine power itself. “The Parliament is not political; it’s human,” he clarifies.
This initiative unites leaders across the region around shared values of service, empathy, and purpose. “Our goal is to change the narrative of Latin America through soulful leadership — and inspire the world,” he says.
For Bonasa, true leadership is not about control, but connection. “Vulnerability is my strength, and coherence is my compass,” he adds.
The Leaders Who Shaped His Path
Behind every visionary stands a constellation of influences. Bonasa credits his aunt Tere, admired for her “firm but fair” wisdom; Ramón Feijoo, who taught him integrity; and Viktor Frankl, whose philosophy showed that meaning can endure any suffering.
He also draws inspiration from María Zambrano, who taught him to “think with the heart,” and Mozart, whom he considers “the perfect union of precision and soul.”
Yet, he insists his greatest teachers are the everyday people he meets: “They remind me what it means to be human.”
Spain in His Heart
Proudly Spanish, Bonasa defines his homeland as “passion, creativity, and soul.” “I carry my country within me not as a border, but as a heartbeat,” he reflects. This sentiment infuses every project he leads — a blend of Mediterranean warmth, artistic expression, and emotional truth.
Wellbeing as a Form of Intelligence
In Bonasa’s view, 21st-century wellbeing is a new kind of intelligence — “the harmony between what you think, what you feel, and what you do.” He clarifies that it’s not about yoga or mindfulness trends, but about coherence, compassion, and purpose. “When your mind, heart, and actions align — that’s when you are truly well.”
A Vision for the Future
Looking ahead, Bonasa dreams of a world where companies measure success not by profit alone, but by human impact. “I dream of organizations led by empathy and an economy guided by purpose,” he says.
He hopes his projects will continue to evolve and “breathe on their own” — a sign that they have become truly alive.
Legacy of the Soul
Dr. Ignacio Bonasa is not just a leader — he is a craftsman of souls, shaping a new paradigm of leadership where art meets consciousness and empathy becomes strategy.
“In a world obsessed with speed, he represents pause. In a world filled with noise, he brings a voice. And in a world consumed by fear, he embodies soul.”
His legacy reminds us that the most powerful projects are not built with power or wealth, but with truth, emotion, and purpose — and that is why the world knows him, with admiration and respect, as The King of Soulful Projects.
To learn more about Dr. Ignacio Bonasa’s work, connect with him on LinkedIn and explore Liderarte’s website.
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