Benin: Leveraging Luxury Travel’s Possibilities [Business Africa]

You will have the opportunity to meet the head of Benin’s first five-star hotel on this episode of Business Africa. Funding the cultural and creative sector is another aspect of the program, and we’ll examine how Morocco created an environment that is conducive to investment.

The United Nations World Tourism Organisation reports that foreign visitor arrivals in Africa in 2023 were 96% of their pre-pandemic levels.

The continent’s performance was higher than the global average of 88%. Additionally, luxury travel has recovered to its pre-COVID levels and is still expanding.

Based on market research in the luxury travel industry worldwide, consultancy firm Deloite forecasted a 7.6% compound annual growth rate until 2030.

A cooperation with Benin’s first five-star hotel, the Sofitel Cotonou Marina Hotel & Spa, was announced in mid-October by the nation’s official tourism promotion agency. The goal of the deal is to increase Cotonou’s allure as a vacation destination and position the West African nation as a must-visit place for both leisure and business tourists.

This week’s guest for Business Africa is the hotel’s general director. She discusses her outlook on the industry and the difficulties encountered during the Marina Hotel & Spa’s opening.